Do you have an old website that is failing to perform as either it once did or in a way that you desire?
You are not alone.
In just a span of a couple of years, technological advancements have pushed so many websites out of the running.
Internet users not only have different needs, but they also access your website differently, and expect spontaneous results in terms of ease of accessibility, speed, aesthetics, and information. If you’re not up to date, you might not even show up anymore.
This puts the design of your website at the forefront of business essentials.
Website Design has grown new legs. The business of modern design covers all aspects of branding, messaging, user experience, search optimization, and conversion to leads and sales.
The good news is, we here at Brick Road Media know what it takes to succeed in the virtual world and we offer a multitude of services that will ensure that your website performs optimally and renders you the highest levels of success.
What is a Website and What Does it Mean to Your Business?
Most business owners believe that a website is their cozy spot on the internet where they promote the goods and services that they offer, as well as any relevant information.
In fact, when you saw the question listed above, you probably thought the same thing, right?
The fact is, this just isn’t true anymore.
Your website is not a virtual property about your company. It is a space dedicated to your prospects and their needs.
Changing this one idea can change the game for your business.
How Should a Website be Created for My Business?
The answer to this question is actually quite simple.
Recognize that there’s a specific group of people in the world that have a certain type of need or problem. They are in search of a solution that fills this exact need. The better and more inline your solution is to their need, the more likely they will take the next step… with you as their first choice!
When you look at your website in this manner, you quickly learn that it needs to be created for your user.
You must identify your target audience, determine their problem and/or need, and then create a visually appealing space where they may solve that problem and/or fill that need.
Step away from the mindset that your website is a sales platform.
Instead, look at it as a solution platform.
This is the first and most important element to successful web design.
What is the Ultimate Goal of Website Design?
The design of your website should facilitate a user’s interaction and consumption of information in order to help solve a problem or fill your audience’s specific need.
While you may want to display your products, highlight your services, and discuss endlessly just how great your company is, the truth is, it all comes back to your prospects.
The underlying goal of website design should always be a strong emphasis on fulfilling the needs of your visitors and appealing to their senses.
Brick Road Media tailors each website we create and redesign to be appealing to your prospects. We know what today’s internet users are searching for and how to deliver that in a visually-appealing and highly interactive manner.
Why is Responsive Web Design Important?
Responsive web design is design that works well across all devices. We’ve found that 60% of our client’s site visitors are using their mobile phone.
It’s critical to serve data that is consumable to mobile devices as well as on a desktop computer and a tablet.
If it takes too long to load or doesn’t display all the information easily in view, visitors just leave.
Responsive design not only optimizes your user’s experience, no matter which device they choose, but it’s also weighed heavily as a ranking factor in major search engines.
Responsive web design (RWD) offers a highly optimized internet browsing experience.
When you allow us here at Brick Road Media to design your website, you can rest assured that it will be highly responsive to each and every single visitor your site has – which provides an immediate boost to your website ranking!
Is it Possible for an Outdated Website to be a Successful Website?
Some old websites do serve their visitor’s needs in very rare cases. Simple minimalistic designs in the least competitive markets may still show up, and be relevant. It must have timeless content (we call this ‘evergreen’) and still be useful to its visitors.
If your website is outdated, it’s most likely that your information and messaging is outdated, the layout is outdated, and the visuals are outdated or missized.
Take a look at your website and answer this question.
How it is providing solutions to your target audience or filling their needs?
If the answer is, It’s not… it’s time for a redesign.
Just as people change over time and technology evolves, websites, too, must change and evolve.
Your business has to stay on top of the latest trends, technologies, and solutions. You must offer a creative approach to solving problems and filling needs.
We here at Brick Road Media have the ability to help you with that. Remember, if your website is outdated, your approach to help your visitors is also outdated.
Should I Change My Website if My Sales and Marketing Goals Change?
Your company will develop. It will achieve growth.
When these two things occur, there will be an evolution when it comes to your sales and marketing goals.
When this evolution takes place, your website must change, too.
If you attempt to make these changes on your own, you will quickly discover that it is an exceptionally challenging task; however, it does not need to be.
We here at Brick Road Media can take the difficulty out of the process by aligning your website design with your new sales and marketing goals. In allowing us to take this action on your behalf, you will find that your website traffic increases, your marketing endeavors are fruitful, and that your sales experience an instantaneous boost!
Is Rebranding Necessary?
Many website owners believe that branding is all about specially-designed logos and the utilization of colors; however, it is much more than that.
It entails the content that you integrate into your website, the use of graphics and other types of visualizations in which your visitors interact, and what your business stands for, in general.
As your company grows, your website must grow with it.
For this reason, rebranding is critical.
You must do away with the old and bring in the new. This must be done on a regular basis. If you fail to do this, your prospects will be led to believe that the goods and/or services that you offer are also outdated.
It is all about value – every single component of your website. Rebranding is necessary at regular intervals to ensure optimal value to your visitors and prospects.
Is Website Speed Really Important?
In a word, Yes.
Not only is your website speed important to those that visit your website, but it is actually considered to be a ranking factor by Google.
In a constantly connected world, internet users may access any type of information that they desire instantaneously.
If your website fails to load quickly, people will leave.
It is measured by Google as ‘bounce rate’. In general, it means that users didn’t find what they were looking for, got bored, or become impatient with your loading times and closed out your website to move on to another one that offers them the information that they seek in the fastest time possible.
Many website owners do not believe that page speeds are even part of their website design; however, this is a common misconception.
In fact, it is one of the most important aspects of your website’s design. We here at Brick Road Media are capable of ensuring that your website loads quickly, does not have a high bounce rate, and meets the time requirements of all internet users.
How Much Content Should I Have on My Website?
Content is the basis of your success.
It is your content that will inform internet users of how your company can solve their problem and/or fill their need.
It is your content that will engage your prospects. Content is the backbone of your website. Be it a Mission Statement, Vision Statement, your Unique Selling Proposition in your website’s introduction or welcome message, even your articles headlines, your content is important to get traffic and build a fanbase. In addition to this, content also serves as a ranking factor among all of the major search engines out there.
Your visitors are seeking content.
You might be wondering what your website should be about. You have to ensure that your website is loaded with high-quality content that answers questions, informs, and educates. All of your content must be interesting for humans, and optimized for search engines. The rules of SEO are always changing because the internet is growing at bewildering speeds. What worked 3 years ago, won’t work today.
At Brick Road Media, we employ a special team of highly-talented writers that are standing by to create the highest-quality, optimized content for your website.
What is SEO Content?
While we are on the topic of putting content on your website and optimized content, let’s take a moment to go over SEO content. What is it? In short, this is content that is designed to rank high in major search engines – like Google.
It is typically optimized using a specific keyword or keyword phrase. By creating keyword/keyword phrased content that is high in quality, you will make it to the first pages of search engine results. As a result of this fact, you will receive massive amounts of organic traffic.
When you use us here at Brick Road Media, all content written by our writing team is automatically optimized for words, phrases, and search engines – so, you are sure to rank within your given niche, with ease!
When it Comes to Web Design, Should I be Concerned about Voice Search?
Today, voice search is immensely popular.
There have been massive developments in terms of algorithms involving artificial intelligence, the large amount of data derived from the various search engines, and the amount of smart and mobile devices that utilize voice search.
The core idea behind this type of search is to improve the experience of internet users. It is easier for users to speak than to type. Plus, in a world of instant access, more people prefer to speak than to take the time to type.
So, yes, voice search is critical when it comes to the current and future success of your website.
As early as January of 2018, 1 billion voice-based searches were conducted a month. That number has grown immensely.
Let us help you create content for all of those voice searchers out there! In doing so, you are sure to see an increase in traffic, brand loyalty, and sales!
What are “UX Aspects” in Terms of Website Design?
If you have made it this far, chances are, you have been researching website design for quite some time and are very serious about it.
In your research, you have probably stumbled across the term “UX Aspects”. What is it?
In short, these are the factors that are designed to boost the user experience of those that visit your website. You must place a special emphasis on these in order to appeal to internet users.
Examples include simple navigation, pages that load quickly, and ensuring that people that visit your website are able to find what they need easily and quickly.
We here at Brick Road Media will ensure that all of your UX Aspects are top notch and are designed for optimal user experience. We specialize in UX Aspects strategies that are designed to render positive results.
Performance Equals Success
When it comes to website design, it is – ultimately – all about performance. Performance equals success – be it attracting internet users, increasing brand awareness, or boosting sales.
We here at Brick Road Media have the expertise, tools, and resources that are required to make sure that your website is designed for sheer performance. We believe in the synergy of aesthetics, user experience, responsive design, speed, and content in delivering a site that is designed to succeed.
If you would like more information on boosting your website’s performance or on the services that we provide to drive success. Get in touch with us!