When asking yourself, “what should my website be about?” remember, it is not about YOU. Instead, it is about the individuals and groups that you are attempting to attract and influence. That is the first place you must always start.
While there are vast arrays of unique content that you may place on your website, that which you choose should be appealing to the audience that you are attempting to target. It does not matter if you own and/or operate a major corporation, a small business, an organization, a non-profit, an at-home business, or you are into direct sales or affiliate programs,
While the subject matter is much too broad of a component for us to delve into, we are capable of assisting you in terms of what to place within your website so that it has a high level of functionality and displays an optimal design.
The Home Page
The home page is the ultimate starting point for all websites. In most instances, this is the very first page that your visitors will stumble across. The content that you include on this page should immediately draw in your visitors. It should compel, captivate, and charm.
There is one catch, though.
It should succeed in these endeavors in a matter of seconds.
This means that the page must be designed in an attractive manner. It should load extremely fast. It should display the highest level of professionalism to lend to your credibility.
In short, you have about 0.03 seconds to enrapture and gratify your visitors.
If you succeed in this, you are sure to find that your website and business reap the rewards.
When asking yourself, “what should my website be about?”, you must consider the fact that your target audience will be wondering what YOU/your business is about. While we are on the topic of your home page, we must interject and ensure that you understand that a website introduction must be placed on your home page.
A website introduction is a very brief explanatory-based text that explains exactly who you are, what it is that you do, and why the reader should utilize the goods and/or services that you offer.
This message should be placed on the top section of your home page. The message should be clear and customer-oriented. The website introduction will aid in ensuring that you generate the highest number of leads.
How Lives May Change
When creating your home page to your website, remember that your target audience has landed on your page for a reason. They are looking for an answer to a question, a resolution to an issue in their lives, or they are in search of something that will enhance their life – in one way or another.
When creating the content for the home page, remember to outline how you can change the lives of those that decide to invest in your goods and/or services.
You are NOT your product. You are NOT your service. Regardless of what you “offer” for purchase, you ARE about transforming the lives of your website visitors. You ARE in the “life” business. You DO offer solutions. Make this very clear on your website.
Easy-to-navigate links are imperative in providing your visitors with direction. This, combined with a comprehensive and easy-to-understand site map are crucial components of a website.
Navigation should initiate in the navigation menu on the pages of your site. It is often best to utilize dropdowns so that visitors are able to easily find what it is that they are seeking.
It continues on to your site map. Here, you should lay out all of the individual pages of your website. They should be hyperlinked underneath a descriptive title.
The navigation menu and the site map not only aid in ensuring simple navigation, but they also aid in boosting your rank in search engines as all major ones give a boost to websites whose links are directing visitors to pages of relevancy.
When you build your website, you should always place your contact information throughout the website so that website visitors are able to easily find a way to contact you directly. The top right or the even the top left of the home page is a must. Ideally, you should place the information in the same area of the page on each and every single page of your website.
For example, if you place it on the top right corner of the home page, make certain that you place it on the top right corner of each additional page that you include on your website. You should include a phone number, an email address, and even a contact form that your visitors may fill out. If you own a traditional business, you may want to put the address of your business.
If you work from home or operate a business from your home, ideally, you should not include a direct address. Remember, contact and communication are the goals here.
If your website visitors have a desire to contact you and a means of communicating directly with you, you are in the good.
The “About” Page
Statistically speaking, the “About” page of website receive more attention through clicks than any of the other pages. We all have a curious nature. When individuals visit your website, they want to know who you are and what the back story is regarding the business. Here, you may include a combination of both personal and professional information.
This page is a great way to connect to your visitors in a more intimate fashion. When composing information for this page, remember to portray yourself as someone who is “real”. In doing so, you will find that you have a distinct advantage over the competitors in your market that are considered to be “faceless”.
Despite the fact that you do want to portray your business as highly professional, any personal touch will make you more relevant to your website visitors.
The Products Page
When considering, “what should my website be about?”, the first thing that probably comes to mind are the products that you are selling or the services that you offer customers. If you specialize in specific products, this is where to include information about them.
You should compose a small summary of that which you specialize at the top of the page.
Then, you should follow that with categories that outline what you have to offer. Be sure to include descriptions of each of your products.
If space is an issue, you may link out to a larger page with more space where you can include a comprehensive description.
You should also include information about how the customer can benefit from the purchase of your products.
The Services Page
Now, let’s say that you do not offer products, but you do offer certain services. Instead of a products page, you would include a service page. In the same instance, if you offer both products and services, be sure to integrate a services page.
Once again, begin with a summary of what it is that you are offering. Immediately following this information, bullet your services with a brief description of each. If you wish, you may link them out to a landing page that provides more detailed information and more of a sales pitch.
Be certain to outline how your services differ from those that are offered by others in the market. Remember, captivate your audience.
Positive reviews are truly beneficial when it comes to drumming up new business. You should always include a comprehensive testimonial page that includes feedback from customers that you have previously worked with.
Only use testimonials that are truly authentic. In order to ensure that your visitors know that the testimonials are legitimate, you should have the customers that provide them to give their contact information – such as an email address or a page on a social media platform.
You may also want to ensure that each testimonial includes a picture and/or a headline. This will help to capture the attention of your visitors.
The FAQ Page
As a business owner/operator, you will likely receive a lot of questions from those that are interested in your products and/or services. These are considered “frequently asked questions”. You should include a “FAQ” page that includes these questions, as well as the answers to the questions. This is your chance to inform everyone that visits your page everything that they need to know. In addition to this, you may take the time to make the answers a short call to action. Each answer may be used as a means of persuading your visitor to take the final step and make a purchase from your website. Remember, though, answer each question on the FAQs page in an honest manner. Many times, a customer that has an interest in purchasing will visit the FAQ page immediately before making their purchase.
The Contact Page
When considering “what should my website be about?”, you must always put a contact page in it. Now, it is true that your general contact information may already be in place on your website pages, but the contact page is an area where you place the more comprehensive information.
Examples of this type of information includes your fax number, a direct mailing address, your accounts on the social media platforms that you are part of, as well as other relevant information – such as your hours of operation and an image of a map to your exact location (with the exception of home-based businesses.)
You may also include the information that you have listed on the pages throughout your website. The contact page is a critical component to your overall success.
While the blog is a large variety of posts, it is still considered a “page” or a critical “section” of your website. This is one of the absolute best marketing tools that you have at your disposal. Not only will you be able to discuss your products and/or your services, but you have the ability to integrate keywords and keyword phrases that will help you rank higher among all search engines.
A blog is designed to increase your website traffic and create leads. In turn, this aids in the process of driving sales. According to statistics, 57% of all the businesses that elect to incorporate a blog in their website actually generate leads as a result of it.
When you create content for your blog, compose that which would be of interest to your readers or targeted audience. It is acceptable to be conversational and use those keywords, but remember to stay relevant to your website visitors.
You should incorporate the ability for your visitors to share your posts that they like on their social media accounts, too!
Calls to Action
You have a business. You have a website. You want your visitors to perform certain actions. You must tell your website visitors what it is that you want them to do.
This is referred to as a “call to action”.
When creating your website, you should include these calls to actions all the way through. You must be very specific on the unique set of actions that you want your visitors to perform.
Outline it clearly. In with your call to actions, you should include a means to capture their information. This way, you will always have it at your disposal.
This will help in creating an email marketing campaign, and more!
Let Us Help
We know and understand that creating a website is a challenging endeavor. Building a successful website is even more difficult.
We here at Brick Road Media are willing to help! We offer a wide variety of services that is sure to result in your overall success on the internet.
Examples include website design, content creation, keyword research for your niche, and more! Contact us today and discover all the ways we can lend to your success as quickly as tomorrow!