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The Importance of Local Citation Building for SEO

The Importance of Local Citation Building for SEO

Digital marketing is all about acronyms. “SEO”, “SERP”, “KPI”, “PPV”, “CPM”. Confused yet? Recently, a new acronym was added to the list – “NAP”. This in effect means Citation Building. NAP stands for “Name, Address, Phone Number”. Since the induction of this acronym,...
Design Makes a Difference

Design Makes a Difference

Web design is an essential component to your overall success on the World Wide Web. According to marketing experts, a professional website is the most important aspect associated with online presence. In the late 1990s, websites representing businesses required no...