Thank you for following our multi-part series, Refine Your Content to Attract Mobile Users. Last week, you learned that mobile devices are now increasing in popularity. In fact, these devices seem to be omnipresent in today’s world. According to statistics, 60% of all of the shopping done digitally is performed on mobile devices, such as tablets and smartphones. A mobile revolution is upon us. If you are a retailer that specializes in products and/or services, you must create a marketing plan specifically designed for mobile users. You learned that it is vital to create your website so that it is accessible and responsive to mobile users. Next, you learned that you must optimize for both text and voice search. This week, we will continue expounding on the ways that you may refine your content to appeal to mobile users.
The navigational appeal between a regular computer user and a mobile user is the same, yet, very different. You must know this – right up front. When mobile users search, they typically use terms that are very easy to type into the device. This means that when you create your content, you should do so with navigational appeal in mind. You must place a special focus on category-based navigation, how your content is categorized, and the search filtering that is present on your site. You must incorporate the words that today’s mobile users are more likely to utilize. This is especially true with the integration of Apple’s Siri voice assistant, Google Now on Androids, and Echo assistant on Alexa. The mobile user is starting to speak and text more conversational keywords and keyword phrases. As a result, your website must have more conversational keywords and keyword phrases.
Voice Search to Take Off
All mobile users are currently curious and possibly experimenting with voice search and/or voice assistant programs. In order to succeed among mobile users, it is imperative that you pay close attention to this. Recently, 1,800 adults were surveyed in the United States. Out of those, 63.3% stated that they had actually used a voice-based search on their mobile device. Then, 41.6% stated that, within the prior 6 month period, they had experimented with voice search. At least 50% of the participants stated that they now use these voice search features on their mobile devices at daily or weekly. Mobile users are in the experimental phases of voice searches, but, you should ensure that you are not. You must prepare now in order to reap the rewards of this type of search in the future.
While computers and mobile devices do offer a lot of the same – in terms of capabilities and software – they are two, very distinct, types of devices. The users of mobile devices use more of a natural language search method. If you are seeking to refine your content in order to succeed among mobile users, you must use more natural language words and phrases in that content.
If you offer a product and/or service to consumers, it is quite likely that you also specialize in creating content that will educate, inform, and persuade those consumers as to why they need your products and/or services and how they will benefit. Not only does content help us open the door of communication with our potential clients, it also helps ranks our blogs, websites, and product pages higher in search engines. In turn, this makes it much easier for potential clients to find us online. It is a known fact that, until recently, most of the online shopping and online searches for needed/wanted products and services was done on an actual computer – such as a desktop PC or a laptop computer. Things have now changed.
The Mobile Takeover
Mobile devices are seemingly omnipresent. As a result, web access is widespread. In evaluating the 2015 holiday shopping trends, it was established that 18% of all sales stemmed from mobile devices. In 2014, this number was 13%. That may not seem significant, but, it is. A special research product determined that 60% of all of the digital-based shopping is performed on tablets, as well as smartphones – all mobile devices. The mobile takeover is here and it is going full speed ahead. As a retailer or products and/or services, you must take part in this mobile revolution. You must create mobile-first marketing plan that will ensure that your website is accessible and discoverable by mobile users.
Serve Your Customers
In order to take part in the mobile revolution, you must refine your content to attract mobile customers. First, you will need to design your sites so that they respond, positively, to the devices that mobile users utilize. Then, you must study your target audience. At this point, you must come to know the problems and needs that these users have and create a mobile-friendly marketing plan that will allow you to show and tell your mobile customers how you will help them. Once you have come up with this information, it is time to create your content.
Once your site is ready and you have adjusted your site search and created navigational-based approaches for your mobile customers, it is time to write the content created for those individuals. First and foremost, it is important to use keywords and keyword phrases that are commonly used in text-based searches and mobile voice searches. Next, you should make certain that you spend time in setting hyperlinks in your content that will direct your mobile clients to other areas on your site. Content is very important to any business – regardless of product and/or service. By refining your content, you are setting sail – full speed ahead – into the mobile revolution.
At Brick Road Media, we work to deliver refined, polished content that mobile users seek and rate highly! If you are ready to get started, simply contact us today! Be sure to bookmark us and visit us for Part 2 of this series next week!