Search engine optimization (SEO) is a unique practice that involves developing content for websites that can be discovered easily by search engines, such as Bing, Google, and Yahoo. Adding content – such as blogs, images, and guides – can enhance the SEO of your site through the careful utilization of keywords and keyword phrases that your target audience would use when searching on the World Wide Web for the products and/or services that you offer.
Search engine optimization provides content to your audience that is considered to be both “relevant” and extremely “valuable”. As you add relevant, helpful content on your website, internet users are able to discover that content by conducting a search on a search engine, then, the user is able to discover your website, explore your website, and interact with it; therefore, increasing your customer base. In this brief guide, you will learn exactly how SEO helps in getting you more customers.
The first method that attracts more customers through SEO is online customer queries. If your website contains highly relevant information, the search engines will be more likely to display various links to your website in response to online customer questions. The website that you own and operate for your business is basically designed as a service to your target audience, not to your business. If a search engine locates relevant information on your site, and considers your site to be unbiased and trusted, the customers will be provided with links to it.
By utilizing and regularly adding certain keywords and keyword phrases into your website, it is easier for internet users to discover your business online. According to research, the first page in search engine results account for the highest level of clicks from internet users. In order to reach this page, you must regularly add content that includes industry-specific keywords and keyword phrases to your website. Blogging is the easiest and most effective way to succeed in this endeavor because regular blogging enhances search engine visibility and helps customers discover your website.
SEO is a highly productive means of providing valuable, educational, and helpful content to your readers. This type of content shows potential and current customers that you are highly knowledgeable and possess expert knowledge in your industry. In turn, this renders respect. Once an internet user discovers you to be knowledgeable, they are more likely to subscribe to your blog, take the time to follow you on social media platforms, and do business with you. Your brand will be considered trustworthy and you will be considered an “authority” in your industry.
In case you missed yesterday's webisode, you can listen to the replayHERE. Jeremy builds a sales funnel live in less than an hour for Jake Garber with Lifeline Pet Supplies. While divulging the tips and tricks, Jeremy is putting them into practice, giving a visual to the different levels in the funnel and how they work.
Using the internet effectively to attract new customers and keep your repeat business growing requires a plan. And with everything you and your staff must do to keep your business running, that plan must be simple and something you'll stick with over time to get the best results.
The web has so much to offer a local business which is visible where locals surf and share information. Don't be intimidated by the technology. And don't kid yourself about the fact that the web is your best tool to increase your business cost-effectively. It's 2013. It's time to get very serious about your web marketing!
Here's a simple 14-point list of ideas for gaining traction and visibility with your web marketing. These points should be considered one by one in light of the resources you have to make them happen. It is highly recommended that you don't spread yourself too thin and try to work on too many marketing tactics at the same time.
Rather, it is best to tackle one or two at a time and really get the most out of them. Then you can move on to other marketing tactics. Of course, if you have help, you can tackle more internet marketing tasks at once and get where you want to go much faster.
More local business internet marketing tips from Marie Forleo:
Here's to a great 2013 for your local business!
This exhaustive list of resources and expert advice (actually well over 101 of them!) was made for busy local business owners who are great at what you do, but not so great at marketing your business on the web.
Most of the local marketing tips you see online might as well be in another language, right? And if you understand the language, a lot of the strategies you read about take an incredible amount of time, which you don't have. So this list of 101 ways to get in front of more local customers takes your internet marketing experience (not much) and time (even less!) into account.
Follow some or all of these tips to get more local customers with internet marketing. More importantly, to make your business shine in the right places where your customers hang out!
Setting Up The Right Accounts and Profiles
Below are the accounts and profiles Brick Road always sets up for local business clients from the start. The bulk of a successful online marketing campaign for local businesses can be accomplished with social and search. The following accounts will lay the foundation for the rest of your campaign and put you ahead of most of your competition from the start.
Signup to everything below with your exact business name and always use the same NAP (name address phone number) for every profile or account you create.
15 Social Media Mistakes You Should Avoid - Once you learn what to avoid in social media marketing for small business, use the resources below to find out how to market properly with social media.
Facebook Marketing Tips
Twitter Marketing Tips
Google+ Marketing Tips
Pinterest Marketing Tips
LinkedIn Marketing Tips
Video Marketing Tips
The Ultimate Business Blogging How-To Guide - excellent, in-depth resources for business blogging.
This is the most important thing you can nail down for your local business website from the very beginning. It's also the hardest. You can do-it-yourself with the tips and tools below, or better yet, hire Brick Road to get it done professionally and accurately.
From blogging to social media management and search engine optimization, small businesses are finding a lot more opportunities to get in front of their target audience. Whether you are local or global, the information below should help you catch up with what smart small business owners are doing to get more attention online...
Blogging for a small business is different from blogging as a professional blogger (problogger) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a ...
5 Ways You Can Use Pinterest to Build Your Brand. 1. ... 5. Popularity – The site is quickly becoming popular, and this is something that will improve the branding of your company. According to Site Analytics, the site has approximately 7.2 million unique visitors. In fact, there is a ... She writes for an online resource that gives advice on topics including document software to small businesses and entrepreneurs for the leading business search directory, Business.com.
Website & Blog Your website is your digital home, so make it count. Let them know who you are, what you do, and how it could benefit them. And then solve a problem for free by answering a question that your target audience ...
As a small or medium business (SMB), your to-do list is likely overflowing with #1 priorities. When it comes to social media, its no different. You likely want to make an impact in social media and understand...
Finally, check out the Social Media Cheat Sheet below for some great pointers for small business and social media marketing... (click the graphic for a bigger view at Flowtown)