Tag Archives for " marketing tips "

November 20, 2017

How Does SEO Get Me More Customers?

seo for traffic

Search engine optimization (SEO) is a unique practice that involves developing content for websites that can be discovered easily by search engines, such as Bing, Google, and Yahoo. Adding content – such as blogs, images, and guides – can enhance the SEO of your site through the careful utilization of keywords and keyword phrases that your target audience would use when searching on the World Wide Web for the products and/or services that you offer.

seo for trafficSearch engine optimization provides content to your audience that is considered to be both “relevant” and extremely “valuable”. As you add relevant, helpful content on your website, internet users are able to discover that content by conducting a search on a search engine, then, the user is able to discover your website, explore your website, and interact with it; therefore, increasing your customer base. In this brief guide, you will learn exactly how SEO helps in getting you more customers.

Customer Queries

The first method that attracts more customers through SEO is online customer queries. If your website contains highly relevant information, the search engines will be more likely to display various links to your website in response to online customer questions. The website that you own and operate for your business is basically designed as a service to your target audience, not to your business. If a search engine locates relevant information on your site, and considers your site to be unbiased and trusted, the customers will be provided with links to it.

blogging for seoRegular Blogging Enhances Search Engine Visibility

By utilizing and regularly adding certain keywords and keyword phrases into your website, it is easier for internet users to discover your business online. According to research, the first page in search engine results account for the highest level of clicks from internet users. In order to reach this page, you must regularly add content that includes industry-specific keywords and keyword phrases to your website. Blogging is the easiest and most effective way to succeed in this endeavor because regular blogging enhances search engine visibility and helps customers discover your website.

 Valuable Content Renders Respect

SEO is a highly productive means of providing valuable, educational, and helpful content to your readers. This type of content shows potential and current customers that you are highly knowledgeable and possess expert knowledge in your industry. In turn, this renders respect. Once an internet user discovers you to be knowledgeable, they are more likely to subscribe to your blog, take the time to follow you on social media platforms, and do business with you. Your brand will be considered trustworthy and you will be considered an “authority” in your industry.

There are several unique ways that SEO will help you get more customers. We here at Brick Road Media are currently offering absolutely FREE SEO audits. If you have an interest in seeing where your website stands and attracting more customers, visit us today by clicking on the following link:



January 2, 2013

Local Business Internet Marketing Tips To Start 2013 With A Bang

Fireworks #1

Fireworks #1 (Photo credit: Camera Slayer)

Using the internet effectively to attract new customers and keep your repeat business growing requires a plan.  And with everything you and your staff must do to keep your business running, that plan must be simple and something you'll stick with over time to get the best results.

The web has so much to offer a local business which is visible where locals surf and share information.  Don't be intimidated by the technology.  And don't kid yourself about the fact that the web is your best tool to increase your business cost-effectively.  It's 2013.  It's time to get very serious about your web marketing!

Here's a simple 14-point list of ideas for gaining traction and visibility with your web marketing.  These points should be considered one by one in light of the resources you have to make them happen.  It is highly recommended that you don't spread yourself too thin and try to work on too many marketing tactics at the same time.

Rather, it is best to tackle one or two at a time and really get the most out of them.  Then you can move on to other marketing tactics.  Of course, if you have help, you can tackle more internet marketing tasks at once and get where you want to go much faster.

More local business internet marketing tips from Marie Forleo:


Here's to a great 2013 for your local business!

December 4, 2012

101 Ways To Get More Local Customers

local business marketingThis exhaustive list of resources and expert advice (actually well over 101 of them!) was made for busy local business owners who are great at what you do, but not so great at marketing your business on the web.

Most of the local marketing tips you see online might as well be in another language, right?  And if you understand the language, a lot of the strategies you read about take an incredible amount of time, which you don't have. So this list of 101 ways to get in front of more local customers takes your internet marketing experience (not much) and time (even less!) into account.

Follow some or all of these tips to get more local customers with internet marketing.  More importantly, to make your business shine in the right places where your customers hang out!

Tip:  You will want to bookmark this page and refer to it often!

Read First:  Why The Internet Matters So Much To Your Local Business

Setting Up The Right Accounts and Profiles

Below are the accounts and profiles Brick Road always sets up for local business clients from the start.  The bulk of a successful online marketing campaign for local businesses can be accomplished with social and search. The following accounts will lay the foundation for the rest of your campaign and put you ahead of most of your competition from the start.

Signup to everything below with your exact business name and always use the same NAP (name address phone number) for every profile or account you create.

  1. Create A Facebook Page
  2. Twitter
  3. Sign up for Gmail - This will enable you to set up accounts on YouTube and Google+ below (all with the same login)
  4. Set up a Google+ account and business page.  (Login with your new Google account when you signed up for Gmail.)
  5. Set up a YouTube channel and profile. (Login with your new Google account when you signed up for Gmail.)
  6. Set up your LinkedIn account and business page.
  7. Set up your Pinterest account.

15 Social Media Mistakes You Should Avoid - Once you learn what to avoid in social media marketing for small business, use the resources below to find out how to market properly with social media.

Facebook Marketing Tips

  1. Link your Twitter and Facebook page so your Facebook page posts also post to your Twitter account automagically. (instructions)
  2. Mari Smith's guide to Facebook and Twitter marketing.  (optin required)
  3. 9 Facebook Marketing Tips to Improve Engagement
  4. 5 Facebook Marketing Tips To Grow Your Business Fan Page

Twitter Marketing Tips

  1. See #2 in above list!
  2. Who Uses Twitter?  9 Million Small Businesses!
  3. Great Twitter Tools and Resources

Google+ Marketing Tips

  1. Using Google+ to Boost Your Marketing (awesome beginner's guide!)
  2. 6 Content Marketing Tips for Google+ - SmallBizTrends.com
  3. Set up your Google+ Local page - Google Places is now Google + Local.  Here you will find out how to further infiltrate the world of Google with your business links and information to improve your search rankings and link popularity.

Pinterest Marketing Tips

  1. VIDEO: Pinterest Marketing For Local Businesses
  2. VIDEO: Pinterest for Small Business
  3. How 4 Small Businesses Are Winning On Pinterest

LinkedIn Marketing Tips

  1. Top 10 LinkedIn Marketing Tips -  Lewis Howes
  2. 7 Pro Tips for Expert LinkedIn Marketing - HubSpot
  3. 6 more ways to kill it on LinkedIn - Social Media Examiner

Video Marketing Tips

  1. Use Animoto to create awesome videos to syndicate on YouTube, your site, and other video sharing sites.  No experience necessary!
  2. List of Video Search Engines - GoWayneCounty.com
  3. Video marketing for small business: tips - OpenForum

Blogging Tips

The Ultimate Business Blogging How-To Guide - excellent, in-depth resources for business blogging.

  1. 6 Powerful Ways Your Company Blog Can Drive New Business
  2. 6 Little-Known Reasons Guest Blogging Is Essential To Your Blogging Development
  3. With Blogging, Consistency is King (Blog Success)
  4. Content Curation: Definition and 6 Tool Options
  5. Use Tynt.com to build valuable links to your site every time someone copies your URL or content quotes!  (VIDEO)

Local Search

This is the most important thing you can nail down for your local business website from the very beginning.  It's also the hardest.  You can do-it-yourself with the tips and tools below, or better yet, hire Brick Road to get it done professionally and accurately.

  1. See how well you are already listed with GetListed.org's free listing search tool.
  2. The importance of "citations" for local businesses.
  3. Where to get citations for local business listings.
  4. The most important citation sites for local SEO - Yext
  5. Keep your business name, address, and phone number consistent across all listings.  This is super important to get the most out of local search.
  6. Make sure to use all the features of local listings services.  Keywords, photos, videos, and your description are very important factors.
  7. Make a review page on your site and encourage visitors and customers to give you reviews on your profiles at Google+ Local, Yelp, and Bing, at minimum.
January 31, 2012

Small Business Marketing Tips for 2012

From blogging to social media management and search engine optimization, small businesses are finding a lot more opportunities to get in front of their target audience.  Whether you are local or global, the information below should help you catch up with what smart small business owners are doing to get more attention online...

5 Ways Your Small Business Blog Can Help Your Company Thrive


Blogging for a small business is different from blogging as a professional blogger (problogger) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a ...

How Pinterest Can Help Develop Your Company Brand | Lakeshore ...


5 Ways You Can Use Pinterest to Build Your Brand. 1. ... 5. Popularity – The site is quickly becoming popular, and this is something that will improve the branding of your company. According to Site Analytics, the site has approximately 7.2 million unique visitors. In fact, there is a ... She writes for an online resource that gives advice on topics including document software to small businesses and entrepreneurs for the leading business search directory, Business.com.

5 Tips to Improve Your Marketing Mix | Small Business Matters


Website & Blog Your website is your digital home, so make it count. Let them know who you are, what you do, and how it could benefit them. And then solve a problem for free by answering a question that your target audience ...

Transform your Small Business with Social Media: A Checklist ...


As a small or medium business (SMB), your to-do list is likely overflowing with #1 priorities. When it comes to social media, its no different. You likely want to make an impact in social media and understand...

Finally, check out the Social Media Cheat Sheet below for some great pointers for small business and social media marketing...  (click the graphic for a bigger view at Flowtown)

social media cheat sheet for small business