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Thank you for continuing with our series, Mobile Trends Now Play a Large Role in SEO Success. In the past couple of weeks, you have been informed that mobile voice search is on the rise and that it is imperative to have a website that is optimized for mobile devices. You have also learned about the role of responsive web design in achieving high ranks among popular search engines, such as Google. This week, we continue on with our series about mobile trends as it relates to SEO. If you want your website and/or blog to rank high in 2016, continue reading for important information that will help you achieve SEO success.
Mobile Optimization Takes the Lead
Since the introduction of the World Wide Web, desktop optimization has been the standard when it comes to search. In the first week of 2016, mobile searches have exceeded the standard desktop searches for the very first time. As the year continues, the numbers of mobile searches are only expected to increase, dramatically. In fact, most predict that desktop searches will start to become obsolete over the course of the next few years. When creating content and optimizing that content for search engines, it will be more important than ever before to use keywords and keyword phrases that are commonly utilized by mobile users.
Conversational Content a Must
Search queries will start to change. This is mostly due to the increase of use of digital assistants. According to major search engines, these queries are adding a layer of unique complexity to search engines. This is because the queries made from these assistant programs are those of the spoken language. Based on research, the search engine queries that are spoken are much different than the queries that are typed. This means that websites and blogs will need to focus more on conversational-based content.
Social Content Will Be Heavily Indexed
The next trend that will emerge this year is that the content from social media platforms will be indexed more heavily by search engines. In fact, Google has already made deals with both Twitter and Facebook. This means that if you search for something in the news, for example, you may stumble across a Facebook post or a Tweet. In fact, it is believed that many posts on social media platforms will carry just as much value as a page from a standard website!
As you can see, mobile trends are emerging at a highly fast rate. If you want to achieve search engine optimization success, you must be willing to adjust to these trends. At Brick Road Media, we offer many unique services and packages that will aid in your 2016 SEO success. It does not matter if you need social media content, articles for your website, posts for your blog, sales copy, or an eBook or informational product; we are standing by to assist with your needs! Simply call us today for more information: 765-439-4029