Tag Archives for " seo "

June 26, 2017

Super Simple Strategies for SEO Success

seo success - traffic jam

Throughout the history of search engines, websites, blogs, and all things internet, search engine optimization (SEO) has often been viewed as a form of rocket science. Its not that difficult if you follow strategies for SEO Success.

seo success - traffic jam

It is not at all like rocket science, though, it IS a form of science – technically speaking, of course. SEO is a multi-layered dimensional portal that is often daunting for those that lack technical expertise, but have a desire to create a brand, promote a service, or sell a product on the World Wide Web. The good news is, though, that there are several super simple strategies for SEO success!

They are as follows:

  1. The first step to SEO success is VERY simple; that is, create a URL that is considered to be user-friendly for your website, blog, or other online virtual real estate space. The URL should include the main keyword that is associated with your niche. This will make it noticeable and discoverable in major search engines by searches conducted by your target market. Next, each page of your online site should include a descriptive title that is short, yet detailed.
     
  2. The next success strategy for SEO is to optimize the readability of your site. Your visitors should be able to read the content on your site from top to bottom. Each page should include a compelling headline. The content should be helpful, informative, and as detailed as possible. It should conclude with a quick call-to-action that tells your visitors EXACTLY what to do next!
     
  3. When creating the content for your website, make certain that it is compelling and enriches the life of the reader. Oh, and don’t forgot those keywords and keyword phrases! These should be placed in headlines, subtitles, in images, meta descriptions, and sprinkled throughout the content. Be sure not to overdo it, though! If you include too many keywords, keyword phrases, or simply repeat phrases too often, you WILL be penalized by major search engines.

There you have it! Simple, right? Simple sets the pace and aids in the success of your SEO campaign. If you really want to make it simple, let us help! Brick Road Media knows all of the ins and outs of the virtual world. We can take your concept and vision and put it into a site that is fully-optimized and geared for YOUR success! To find out more, simply visit the following page now: https://brickroadmedia.com/supersite/

Looking for assistance with your marketing endeavors? We offer that, too! We can assist in marketing, sales conversions, and results! We can aid with your social media campaigns, and we can create engaging content that will attract your target audience!

To discover more, click on the following link and let us start helping you today: https://brickroadmedia.com/content-marketing-service/
April 8, 2013

Denver Property Management

Brick Road Media is pleased to announce our newest client, Pioneer Property Management.  Pioneer is a Denver property management firm with specialization in Highlands, Wheat Ridge, Lakewood, Berkely, Edgewater, Lakeview and Arvada in the north east Denver area.

scrcap

"Pioneer Property Management makes things easy. We keep your property beautiful, safe and well maintained. We take the complexity out of dealing with tenants, contractors and housing regulations, all while saving you money.  With over 20 years experience in management and construction, Pioneer Property Management provides trusted management services and peace-of-mind." -Pioneer Property Management

December 10, 2012

Light SEO Reading For Geeks Like Us

Ever wonder what kind of SEO and local internet marketing reading material is on the Brick Road team's phones, tablets, or desktops?

Here's a snippet of what I've shared so far today:

4 Ways to Link Build Without Asking for a Link | Search Engine People | Toronto »

It's important to remember that there are other methods of link building out there besides the traditional blogger relations-style pitch. For example, here are four ways for you to link build without...

Mobile Search Beyond Google: Search Engines Inside Apps »
A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Goo...

You Must Blog and Blog Smart in 2013
Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013. These two big-picture 2012 developments are what have elevated business blogs from optional to essential.

Boning up on the new WordPress 3.5 release coming soon.

Top 10 Most Shared Social Video Brands Of 2012
Social video has been on the rise this year, with more brands turning to sites like YouTube to get their brand messages out than ever before.  Unruly Media has compiled a list of the top 10 most shared social video brands of 2012, based upon the number of shares each brand’s social video campaigns attracted on Facebook, Twitter and the blogosphere.  Together, these brands accounted for over 36 billion shares!

The above reading list is just from this morning.  I'm not sure, but willing to bet we have to read more and keep up on more tech, social, search, and marketing news and training than professions like doctors and lawyers do.  Of course, those professions don't change and add new things to be aware of on a weekly basis either.

December 6, 2012

Brick Road Launches Free Local Business Video SEO Course

For the small business owners or staff who have been tasked with getting more and better search engine rankings for their sites, this new free SEO course should be a big help.

No subscription required to access 12 training videos which are geared toward people with little technical experience.

If you like the training, please show your support on Facebook, Twitter, and/or Google+ on the SEO course page!

Do that, and we'll keep making great training resources like this free for you!

November 21, 2012

Why The Internet Matters So Much To Your Local Business

Word Cloud for This Article

There are mountains of statistics that should give any small business owner pause with regard to the importance of the internet.  Here's just one piece of evidence:

"Consumers are using a combination of search engines and social media before making a purchasing decision, a new study by GroupM Search and comScore finds.

In fact, 58% of respondents first turned to search engines such as Google and Bing, while 24% visited company sites, and a mere 18% went to social media, according to a study called "The Virtuous Circle: the Role of Search and Social Media in the Purchase Pathway". During the purchase process, 48% of shoppers used a combination of search and social media, the study found."  Information Week, Consumers Combine Search, Social Media For Buying Decisions

The old days of search engine optimization are over.  SEO used to be easier for small business because you could afford to be more passive in your marketing efforts.

Today, you have to be moving - constantly - to get good search engine rankings and direct traffic from other sites and social networks.  This isn't such good news for local business owners, because it means internet marketing cannot be phoned in any longer.

We encourage our clients to take active roles in their social media and content marketing campaigns as much as possible.  Even when we're hired to do the heavy lifting.  It is simply no longer possible for any site on the web to rank by putting up "brochure sites" and including a few keywords on their pages, getting a few links, and letting the rankings fall where they may.

The upside - and it is huge - is that there is far more opportunity for targeted traffic, lead generation, and increased profits today than ever before.

Social media offers a plethora of opportunities to connect with new customers and keep the old ones coming back.

Search simply relies on the activity generated by social and various link-building techniques to rank sites.  All Google wants to see is an active presence on the web.  They watch whether or not people are "voting" for your site with links, Likes, Tweets, and +1's.  Also reviews on local places listings.

None of that happens without an active campaign of content marketing (blogging new content regularly) and social engagement signals that prove to Google that what you're doing is relevant and well-liked by your target market.

It's simple, really.  There are a lot of moving parts and technical stuff to know about, which makes having a firm who knows what they're doing no longer an optional thing.  Not for a business that wants to grow.

We'll keep teaching methods for getting attention from local search and social here on the Brick Road blog.  If you have the time to follow our lead, it would be well worth the effort.

Everyone is online and the tiny fraction of old school newspaper readers is fading fast.  Online marketing simply has to be made a permanent and serious focus for every small business.

There's almost all the potential for local business growth and customer retention lies on the internet today.

Ask us how to get involved in your business' future.  The competition is already making its moves.

October 16, 2012

What SEO Should Be Done For New Sites?

This is a very basic list of SEO setup you should do when launching a brand new website.  We do quite a bit more, but this is a great presentation on the basics of new site SEO by Rand Fishkin of SEOMoz.

August 20, 2012

What Does Brick Road Do?

This is a presentation we created recently to highlight our integrated internet marketing services.  We're not just SEO.  Not just mobile or website design.  We also work with companies who wish to bypass hiring in-house marketing teams, save a lot of money, and get faster, better ROI with an experienced team of professional online marketers.

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