Tag Archives for " social media "

January 24, 2018

The Power of Social Media for Business

Social Media

In today’s world, businesses are no longer inquiring as to “if” they should be utilizing social media, they are researching strategies on “how” to incorporate social media into their business.

Social MediaThe extremely rapid adoption and integration of social media for businesses is becoming increasingly apparent among businesses and how we all do business. The term “social media” is a relatively broad description of the various online technology-based tools that allow individuals to communicate with a high level of ease and through the means of internet sharing and state-of-the-art resources.

You are what you share….” – Charles W. Leadbeater

The various methods that may be utilized by today’s businesses through social media include posting relevant content on forums and blogs, sharing business-related photographs and other types of images, posting audio-based clips, sharing videos, sharing and exchanging links, and creating brand-building profiles on networking websites that permit for the regular posting of updates. All of these are typically done with an integrated mechanism for feedback.

There are various outlets in terms of social media. Despite their similarities and abilities, the platforms that encourage social interaction and exchanges for businesses have landscapes that are ever-evolving. The following outline some of the most popular types of activities that may be pursued by a business and the platforms on which those activities are pursued:

  • Social Bookmarking – The most popular websites for social bookmarking include Digg, Pinterest, and Reddit.
  • Blogging – WordPress, Blogger, and TypePad rank as most popular for blogging endeavors with a social overtone.
  • Business Pages – To get social with a business, you want to opt for Facebook Pages, LinkedIn, and Google+.
  • Video Sharing – Does your business create and share videos of products and services? If you answered “yes”, you will want to opt for YouTube, Vimeo, and even Daily Motion.
  • Social Network Endeavors – For social networking, your best bet are sites like Facebook, Ning, and MySpace.
  • Micro Blogging -Twitter, Friend Feed, and Tumblr are excellent resources for businesses that wish to engage in the act of micro blogging.
  • Photo Sharing – Have a desire to share photos for your business? Go for My Shutterbox, Flickr, and Wallspace.
  • Reviews and Ratings – If you want user reviews and/or ratings for your business, go with Google, Yelp, and Yahoo.

Numerous benefits surround the use of social media; especially when it comes to your business. The main advantages of utilizing social media include the following:

  • You have the capability of reaching and extending those that you have a desire to market to in a quick and affordable fashion.
  • You may increase the overall awareness of your brand on the World Wide Web.
  • Traffic will instantly be driven directly to your website.
  • You may create “buzz” and excitement about your products, your services, and any events that your business will be hosting.
  • You will be able to educate and provide information to your customers on the launches of products and services associated with your company.
  • You may personalize your level of customer service and develop solid relationships with your customers.

If you are ready to learn more about social media and its impact on your business or want to start reaping the rewards of a social media marketing regimen, contact us today: https://brickroadmedia.com/facebook-engagement-and-seo-campaign/





June 12, 2017

3 Unspoken “Laws” of Social Media Success

Social Media Success might feel like a secret

Accountability, accessibility enhancement, and attribution are on the minds of every marketer in today’s virtual environments. Larger amounts of time, effort, and money are being spent on digital-based marketing. Social Media success might start to feel like someone is keeping a big secret.

Social Media Success might feel like a secret

Business owners are heading to areas where customers spend the majority of their time. While once considered to be nothing more than an add-on to complete the socialization process of a website, social media is now a highly-evolved, technologically-advanced component to online success. Social media platforms are considered to be an integral and highly-necessary aspect to a thorough and effective marketing campaign. '

Unfortunately, many businesses are having a hard time making social media work for them. What is the problem?

Those businesses are simply not aware of the top 3 unspoken “laws” of social media success. In this post, you will be introduced to these laws. If you want to rule the playing field in your niche, continue reading to learn how!

Law 1: Find and Utilize Influence

The first law to social media success is to find and utilize influencers. That is, people and businesses that have high-quality targeted audiences for your niche. These are people that will have the highest degree of interest in your posts, your products, your services, and other aspects of your business.

They will be interested in what you have to say and what you have to share. In turn, they are likely to then share what you share. This could result in the reaping of numerous rewards.

Law 2: Reciprocate

In order to achieve a high level of social media success, it is imperative to ensure that you reciprocate actions taken by others. For example, if an online influencer shares your content and discusses it, you should then make an effort to share and discuss their content.

You will quickly find that by helping others, those individuals will help you. It is a simply concept, really. Simply think of it as the “Golden Rule of Social Media”.

Law 3: High-Quality Content Creation with Focus

The third law of social media success is to create high-quality content that is focused to your niche. Simply promoting that which you offer is not enough. In fact, it is a complete turn-off for social networking users.

You must remember that “content is king”. Offer helpful, educational, and even entertaining content that will draw in your target audience. Have a direct focus when creating that content. It is then that you will build your brand and be deemed an “expert” in your niche.

We Can Help

Brick Road Media employs a multitude of social media specialists that know how to make these laws work for you.  If you want to take your online business to a new level, contact us today and we will be more than willing to customize a plan for you: https://brickroadmedia.com/supersite/

January 10, 2013

5 ways to get more Facebook love…

The following links will give you the inspiration and tactics you need to get better engagement and reach on Facebook.

(Please take just a moment to LIKE this page before you learn some Facebook domination tactics!)

  1. 3 Ways to Earn Love on Facebook
  2. Asking People To Like A Facebook Post Really Works!
  3. Why Time Is of the Essence When Responding to Facebook Fans
  4. 16 Ways To Get More Comments On Your Facebook Page
  5. Facebook Help Center: What are the most engaging types of posts?
December 10, 2012

Light SEO Reading For Geeks Like Us

Ever wonder what kind of SEO and local internet marketing reading material is on the Brick Road team's phones, tablets, or desktops?

Here's a snippet of what I've shared so far today:

4 Ways to Link Build Without Asking for a Link | Search Engine People | Toronto »

It's important to remember that there are other methods of link building out there besides the traditional blogger relations-style pitch. For example, here are four ways for you to link build without...

Mobile Search Beyond Google: Search Engines Inside Apps »
A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Goo...

You Must Blog and Blog Smart in 2013
Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013. These two big-picture 2012 developments are what have elevated business blogs from optional to essential.

Boning up on the new WordPress 3.5 release coming soon.

Top 10 Most Shared Social Video Brands Of 2012
Social video has been on the rise this year, with more brands turning to sites like YouTube to get their brand messages out than ever before.  Unruly Media has compiled a list of the top 10 most shared social video brands of 2012, based upon the number of shares each brand’s social video campaigns attracted on Facebook, Twitter and the blogosphere.  Together, these brands accounted for over 36 billion shares!

The above reading list is just from this morning.  I'm not sure, but willing to bet we have to read more and keep up on more tech, social, search, and marketing news and training than professions like doctors and lawyers do.  Of course, those professions don't change and add new things to be aware of on a weekly basis either.

November 21, 2012

Why The Internet Matters So Much To Your Local Business

Word Cloud for This Article

There are mountains of statistics that should give any small business owner pause with regard to the importance of the internet.  Here's just one piece of evidence:

"Consumers are using a combination of search engines and social media before making a purchasing decision, a new study by GroupM Search and comScore finds.

In fact, 58% of respondents first turned to search engines such as Google and Bing, while 24% visited company sites, and a mere 18% went to social media, according to a study called "The Virtuous Circle: the Role of Search and Social Media in the Purchase Pathway". During the purchase process, 48% of shoppers used a combination of search and social media, the study found."  Information Week, Consumers Combine Search, Social Media For Buying Decisions

The old days of search engine optimization are over.  SEO used to be easier for small business because you could afford to be more passive in your marketing efforts.

Today, you have to be moving - constantly - to get good search engine rankings and direct traffic from other sites and social networks.  This isn't such good news for local business owners, because it means internet marketing cannot be phoned in any longer.

We encourage our clients to take active roles in their social media and content marketing campaigns as much as possible.  Even when we're hired to do the heavy lifting.  It is simply no longer possible for any site on the web to rank by putting up "brochure sites" and including a few keywords on their pages, getting a few links, and letting the rankings fall where they may.

The upside - and it is huge - is that there is far more opportunity for targeted traffic, lead generation, and increased profits today than ever before.

Social media offers a plethora of opportunities to connect with new customers and keep the old ones coming back.

Search simply relies on the activity generated by social and various link-building techniques to rank sites.  All Google wants to see is an active presence on the web.  They watch whether or not people are "voting" for your site with links, Likes, Tweets, and +1's.  Also reviews on local places listings.

None of that happens without an active campaign of content marketing (blogging new content regularly) and social engagement signals that prove to Google that what you're doing is relevant and well-liked by your target market.

It's simple, really.  There are a lot of moving parts and technical stuff to know about, which makes having a firm who knows what they're doing no longer an optional thing.  Not for a business that wants to grow.

We'll keep teaching methods for getting attention from local search and social here on the Brick Road blog.  If you have the time to follow our lead, it would be well worth the effort.

Everyone is online and the tiny fraction of old school newspaper readers is fading fast.  Online marketing simply has to be made a permanent and serious focus for every small business.

There's almost all the potential for local business growth and customer retention lies on the internet today.

Ask us how to get involved in your business' future.  The competition is already making its moves.

November 15, 2012

Internet Marketing For Local Business

internet marketing for local business

We're proud to announce our new report "Your Business Can Kick A-- In 2013:  Digital Marketing Secrets You Must Know"

The report is chock-full of local internet marketing tips you can use to grow your online presence through social media and local search.

Download the report for free from our front page!


January 31, 2012

Small Business Marketing Tips for 2012

From blogging to social media management and search engine optimization, small businesses are finding a lot more opportunities to get in front of their target audience.  Whether you are local or global, the information below should help you catch up with what smart small business owners are doing to get more attention online...

5 Ways Your Small Business Blog Can Help Your Company Thrive


Blogging for a small business is different from blogging as a professional blogger (problogger) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a ...

How Pinterest Can Help Develop Your Company Brand | Lakeshore ...


5 Ways You Can Use Pinterest to Build Your Brand. 1. ... 5. Popularity – The site is quickly becoming popular, and this is something that will improve the branding of your company. According to Site Analytics, the site has approximately 7.2 million unique visitors. In fact, there is a ... She writes for an online resource that gives advice on topics including document software to small businesses and entrepreneurs for the leading business search directory, Business.com.

5 Tips to Improve Your Marketing Mix | Small Business Matters


Website & Blog Your website is your digital home, so make it count. Let them know who you are, what you do, and how it could benefit them. And then solve a problem for free by answering a question that your target audience ...

Transform your Small Business with Social Media: A Checklist ...


As a small or medium business (SMB), your to-do list is likely overflowing with #1 priorities. When it comes to social media, its no different. You likely want to make an impact in social media and understand...

Finally, check out the Social Media Cheat Sheet below for some great pointers for small business and social media marketing...  (click the graphic for a bigger view at Flowtown)

social media cheat sheet for small business