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Monthly Archives: August 2016

August 19, 2016

The Top SEO Trends of 2016

SEO Trends

SEO Trends

Now that we are more than halfway through the year of 2016, it is time to reflect on the search engine optimization-based efforts that are allowing certain websites and blogs to hold a position on the first page of search engine results. Lets look at SEO Trends and the efforts that are keeping other websites and blogs on the other pages of search engine results.

If you want to ensure that you are doing all that you can to maintain a position in the major search engines, you will want to do the following in order to achieve the highest level of success, SEO-wise:

SEO Trends

  1. User Experience – In recent years, Google and other major search engines have continuously expounded on the fact that user experience (UX) is a considered to be paramount when it comes to creating a website and/or blog that ranks high in search engine results and ranks for a long amount of time in those results. If you want to succeed in the way of user experience, you should place your efforts on the speed of your website and/or blog, the navigation system, and mobile readiness. The latest trend is Accelerated Mobile Pages (AMP). Basically, you should ensure that your site gives internet users what they want, when they want, and on the terms that they define.
  2. On-Page Strategy – Long gone are the days where you must saturate the World Wide Web with mediocre content that utilizes and overuses keywords. Now, your on-page strategy should include a detailed schema markup, a rich amount of media, pages that are topical, and a highly smooth transition between pages that have related and/or relevant content.
  3. User Metrics – In years past, it was not at all uncommon for those that specialized in SEO to take advantage of “loopholes” that were designed to push traffic into a website or blog. We do not encourage this. Google looks at more than just traffic. It is believed that Google analyzes click-through rates, the amount of time that a user spends on a page, and the number of pages that the user visits while on a website or a blog. If you want to rank high in search engines, discover ways to encourage people to visit your website and, once there, encourage them to stay on your pages and within your website and/or blog. It is then that you will achieve a high level of success!

We have learned a lot about SEO in 2016. While the year is not yet over, we feel that all website and blog owners should evaluate the SEO trends that have been established this year so that they may properly prepare and adjust their site for the upcoming holidays and 2017.

If you are ready to harness the power of SEO – once and for all – Brick Road Media is standing by to assist you! We not only build supersites, but, we are able to provide content for your site, and even develop a social media plan that will allow you to maximize your content! Simply give us a call today.

765-439-4029

August 4, 2016

Top Content Marketing Trends of 2016

content-marketing-trends-2016

Top Content Marketing Trends of 2016 are making themselves known. Content marketing is the act of ensuring that you provide your target audience with that which they desire. As we progress to the last quarter of 2016, we have seen paradigms shift, several new technological innovations, and a large assortment of change when it comes to internet-user preferences.

In this brief guide, we will outline the top trends of 2016:

Top Content Marketing Trends of 2016

Content Marketing Trends of 2016

Trend #1: Interactive Content Ranks Highest Among Internet Users

Let’s face it, with millions upon millions of businesses and individuals playing the marketing game in today’s world, plain content is no longer considered to be “enough” to achieve success. Today’s website and blog owners are pushing better, more interesting, and highly interactive content. As a result, the expectations of today’s internet user are steadily increasing.

Variability and interaction are becoming the common expectation of users. If you want to truly engage and experience a vast amount of ROI, it is essential that you integrate calculators, videos, games, and other types of engagement opportunities in your content.

Trend #2: Organic Reach is Experiencing a Significant Decline

In the past several years, the social media platforms have been the single-most dominant force when it comes to increasing the popularity of content. Internet users are consistently turning to these platforms to obtain news and virtually any type of information that they desire.

As of late, these platforms have started reducing the amount of organic-based visibility that content receives. That is, unless advertisers elect to pay for that exposure. This means that, if you want to promote your content, you will need to be more creative in its production and its distribution.

Trend #3: Content by Internet Users is Rising in Popularity

In recent months, user-generated content has become increasingly popular. There are many methods that you may use to obtain this type of content. You may create a forum on your site, encourage social media followers to chime in on topics, and solicit guest posts. People want to be heard and they are willing to share their opinions, experiences, and their knowledge.

Not only does obtaining this type of content help in search engine rank, but, the users that you share will be more willing to share that content – which links back to you! If you are interested in increasing the virality of your website and/or blog, this is a highly effective means of accomplishing your goals!

Brick Road Media specializes in building supersites. We also offer highly-engaging targeted content that will help you pull in the lead when it comes to content marketing. Google monitors all that we do and will rank your website higher than your competitors to ensure that you experience the highest level of success possible. To utilize the Top Content Marketing Trends of 2016, give us a call.

If you want professional, talented writers and website creators on your team, Brick Road Media is the way to go! To learn more, simply call us today at:

765-439-4029

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