Monthly Archives: October 2017

October 23, 2017

How to Rank Higher on Google Maps

google maps

Many businesses mistakenly believe that simply getting their business listed through Google is enough to be successful. Unfortunately, this is only one small component of the process. To truly reap the rewards of Google Maps, a business must be ranked high in the local map stack.

Google Maps

google mapsEssentially, this means that your business must appear near the top of the search results pages in Google Maps. While it is not possible for all businesses to take that top spot at the top of the page, those that want to achieve massive success must strive to make it – at least – on the first page of search results. In this quick post, we will provide you with a few steps that may be taken in order to ensure your ranking on Google Maps.

  1. Verify and ensure the accuracy of the business information that is shared with Google. You should make certain that your website information, contact information, and business hours are listed.
  2. Focus on appropriately categorizing your business. In most instances, you will list a keyword or a keyword phrase that is related to your industry or represents your industry. This should be followed by local classifications that pertain to your business. For example, if you own a restaurant, you may also place keywords pertaining to the type of food you offer, the beverages offered, the area where the restaurant is, and the theme associated with the restaurant.
  3. Once you have your listing in place, make certain that you place a Google Map directly on your website. This should be embedded on your contact page.
  4. When creating the description for your listing, ensure that you utilize keywords that pertain to your industry, as well as local keywords. For example, if you have a restaurant that is situated on the St. Johns River in Florida, you should include “St. Johns River” in your listing. Also, always make sure that you utilize local telephone numbers and avoid the popular “800” numbers.
  5. Finally, get reviews from Google. These will help in optimizing your business on Google Maps and will increase the reputation of your business. While it is true that you have no way of knowing what people will say on your reviews, it never hurts to ask those that have dealt with your business and are happy with it to leave a positive review. This will provide an instant boost.

If you would like assistance in ranking high on Google Maps, contact us today for more information:


October 9, 2017

Why Pillar Content is Important for Your Website

pillar content

Pillar content is also known as cornerstone content. Developing content pillars in a website increases the likelihood of being found quickly during an online search. Even though it’s not as well-known as it should be, it’s much older than one would think.

What is a simple way of describing pillar content? It’s informative content on a specific item or theme, such as guides and eBooks. Its nature allows the topic to be broken down into a multitude of materials, sections, and pieces.

The articles, including blog-style themes, are neither news nor time dependent. In other words, their style stays current because it provides relevant insight. Usually a tutorial type of article that teaches something to the audience, it normally goes beyond 500 words in length and offers meaningful, helpful advice and hints. The “how-to” is a cornerstone designed to make it easy for people to:

  • use your website.
  • do business with you.

Basically, the website cornerstone provides a foundation that is so interesting and useful that visitors want to stay and read on.

Changes over the last decade include a guideline for longer blogs – up to 10,000 or more words! The content stipulation demands value to your personas and text that is:

  • informative.
  • evergreen.
  • substantive.

Identify structural elements

Pin down the foundation of the overall critical areas that identify your business and what you want it recognized for. It’s a structure designed to withstand the test of time by focusing on your overall content plan. Don’t be surprised if you have several structural elements on your list. Most business owners want their business known for more than one thing. Shorten the list to the most important things.

Pillar content is extremely structured to make the pillar strong. The drawn-out web page or article focuses on a specific theme or topic which can be broken down into shorter forms of content to fill other places on the web. It may result in emails, blog posts, videos, and media updates. The ideal result is reaching a variety of customers, including buyers, through various channels. In simple terms, the pillars help others locate your business during a search no matter how many times and ways Google changes search algorithms. Pillar content has power within the SEO landscape when your pages are a go-to resource for others because they provide helpful information not published elsewhere. It boosts rankings and your identity as a thought leader.

Pillar content in 2017

The pillar has changed somewhat. Make it part of your overall content strategy.  Specific SEO tools define its identity as content optimization and management, recognizing the relationship between supporting topics and the pillar. Other changes include:

  • changing the website pillar page from a blog post to a content page.
  • the use of relevant keywords.
  • steady updates of pillars.