Monthly Archives: October 2017
Monthly Archives: October 2017
Many businesses mistakenly believe that simply getting their business listed through Google is enough to be successful. Unfortunately, this is only one small component of the process. To truly reap the rewards of Google Maps, a business must be ranked high in the local map stack.
Essentially, this means that your business must appear near the top of the search results pages in Google Maps. While it is not possible for all businesses to take that top spot at the top of the page, those that want to achieve massive success must strive to make it – at least – on the first page of search results. In this quick post, we will provide you with a few steps that may be taken in order to ensure your ranking on Google Maps.
If you would like assistance in ranking high on Google Maps, contact us today for more information: https://brickroadmedia.com/contact-us/
Pillar content is also known as cornerstone content. Developing content pillars in a website increases the likelihood of being found quickly during an online search. Even though it’s not as well-known as it should be, it’s much older than one would think.
What is a simple way of describing pillar content? It’s informative content on a specific item or theme, such as guides and eBooks. Its nature allows the topic to be broken down into a multitude of materials, sections, and pieces.
The articles, including blog-style themes, are neither news nor time dependent. In other words, their style stays current because it provides relevant insight. Usually a tutorial type of article that teaches something to the audience, it normally goes beyond 500 words in length and offers meaningful, helpful advice and hints. The “how-to” is a cornerstone designed to make it easy for people to:
Basically, the website cornerstone provides a foundation that is so interesting and useful that visitors want to stay and read on.
Changes over the last decade include a guideline for longer blogs – up to 10,000 or more words! The content stipulation demands value to your personas and text that is:
Pin down the foundation of the overall critical areas that identify your business and what you want it recognized for. It’s a structure designed to withstand the test of time by focusing on your overall content plan. Don’t be surprised if you have several structural elements on your list. Most business owners want their business known for more than one thing. Shorten the list to the most important things.
Pillar content is extremely structured to make the pillar strong. The drawn-out web page or article focuses on a specific theme or topic which can be broken down into shorter forms of content to fill other places on the web. It may result in emails, blog posts, videos, and media updates. The ideal result is reaching a variety of customers, including buyers, through various channels. In simple terms, the pillars help others locate your business during a search no matter how many times and ways Google changes search algorithms. Pillar content has power within the SEO landscape when your pages are a go-to resource for others because they provide helpful information not published elsewhere. It boosts rankings and your identity as a thought leader.
The pillar has changed somewhat. Make it part of your overall content strategy. Specific SEO tools define its identity as content optimization and management, recognizing the relationship between supporting topics and the pillar. Other changes include: