Video Marketing:  Video Ideas for Your Business

Video Marketing: Video Ideas for Your Business

According to statistics, nearly 90% of all businesses are now utilizing video marketing as a tool. In fact, this form of marketing is now considered absolutely essential in the multimedia-based digital world. Today’s consumers actually expect videos to assist in the...
Brand Marketing: What to Do Once Your Brand is Built

Brand Marketing: What to Do Once Your Brand is Built

The creation of a clear, detailed, and highly comprehensive brand that is extremely intriguing is one of the most critical of all activities for your business. It makes a statement that informs consumers of the who, what, why, and how of what you do and what you...
Brand Building: How to Build a Brand

Brand Building: How to Build a Brand

Many mistakenly believe that a brand is nothing more than a combination of a business name and the associated logo. The truth of the matter is, these are just core elements that play a contributing role in business branding. A Brand or the term “Branding” describes...