The Basics of SEO

The Basics of SEO

Dear Website Owner, If you are reading this, it is quite likely that you are on the forward march of learning the ins and outs of search engine optimization – commonly referred to as “SEO” – so that you can attract traffic to your website for the purpose and intent of...
How to Build a Website That Converts to Leads and Sales

How to Build a Website That Converts to Leads and Sales

The overall success that your business will experience will depend on you having website in place that successfully converts leads into sales. In short, this is the true purpose and intent of each and every single website on the internet – transitioning leads to...
Market Research: Planning Effective Focus Groups

Market Research: Planning Effective Focus Groups

When creating a new product or service, it’s important to learn how receptive your target audience will be. Extensive market research is necessary to succeed in all of your business endeavors – especially new launches. One of the most critical research...
Market Research: Basics of the Questionnaire

Market Research: Basics of the Questionnaire

In our last guide here at Brick Road Media, we expounded on the basics of creating a great survey to uncover information from your targeted audience. In this guide, we will provide an overview of the basics of the questionnaire. What is the Market Research...
Market Research: Understanding Your Industry

Market Research: Understanding Your Industry

Market research is the only way to really know what your customers want. As a business owner, it’s essential to learn about your industry, your customers, and your competition. Sure you can speculate, but you have to do the research to know for sure if...