May 24, 2021 | Digital Marketing
Since the beginning of 2020, we have experienced many new and highly significant changes to the way that we live, work, and play. In fact, many refer to the arrival of the coronavirus and the associated consequences as a “life-altering crisis”. COVID-19 quickly swept...
Feb 22, 2021 | Digital Marketing
Target marketing is identified as pinpointing a certain group of potential customers that your company desires to sell the products and/or services in which it specializes. It is a defined group that specifies to whom your company wants to direct all of its marketing...
Sep 23, 2019 | Digital Marketing
How to Utilize Social Messaging Apps to Market Your Company’s Products and Services to Grow your Sales photo source: pixabay In the past two decades, social media has proven to be highly advantageous for businesses. What once started as a simple experiment in...
Jul 21, 2019 | Digital Marketing
How do you stand out in a world of technological innovations, expansive internet coverage, advertising blasts, and the rise of artificial intelligence? The answer is simple – “personalized marketing”. photo source: pixabay Despite the ability to reach customers in an...
May 28, 2019 | Digital Marketing
In an era where consumers are constantly connected to the internet, the rules associated with customer engagement are consistently evolving. Today’s internet users are being consistently exposed to a vast amount of promotional-based content on various channels. photo...
Apr 22, 2019 | Digital Marketing
In terms of digital marketing trends, chatbots are ranked exceptionally high. Have you ever visited a website to find – within just a few seconds – that a chat window appears, offering assistance? This is a chatbot, in its full glory. This specially-designed...
